They melt plastic and cheese and caramels in the pan and show us those things sliding right off the non-stick surface. They run egg beaters over the pan surface and show us no resulting scratches.
Here is a 2-minute version of the Blue Diamond pans infomercial:
Well, what about it? Does Blue Diamond cookware live up to the claims? One very reputable source says yes. In a survey of non-stick cookware sets under $100, Consumer Reports gave good marks to the Blue Diamond pan, writing:
"CR's take: Two of the pieces in the 10-piece Blue Diamond Enhanced Ceramic set are plastic utensils, but at this price you’re still getting a nice complement of cookware. The ad for this 'As Seen on TV' set claims the coating is scratch-resistant and shows a cook using a hand mixer in one of the pans without harming the surface. It did hold up well in our durability tests, earning a Very Good rating. In our cooking tests, water quickly came to a near-boil in the 5-quart stockpot and tomato sauce simmered slowly without scorching."The television program Inside Edition took another look at the Blue Diamond pan, spending time melting some of the stickiest foods and other items to test the Blue Diamond's non-stick claims. Celebrity chef and author Rocco DiSpirito (affiliate links used in this post) helped put the pan through its paces, specifically testing the commercial's claims. The results were mixed:
But Rocco does say at the end that as a piece of cookware — normal use cooking everyday food items as you'd use any other pan — the Blue Diamond non-stick frying pan did well. It just didn't quite live up to some of the advertising claims.
If you want to give them a try yourself, check out the Blue Diamond non-stick frying pan or the Blue Diamond cookware set on Amazon.com. (The pans and other cookware are highly rated by Amazon users.)
