One rite of passage for boys - at least those who participate in some kind of organized sport - is getting their first "athletic supporter" - e.g., jock strap and cup. By the time a boy is of age of to get a cup, he's long been familiar with the pain associated with getting hit or kicked in that region. Boys will be boys, after all. So imagine the realization that you are wearing something the protects that very sensitive area from harm! Well, we just have to try this out, don't we?